BACARDI

To bring Bacardi’s new bottle to the world, it was important to highlight the brand’s rebellious spirit was still the same as it ever was. So we broke down the process into it’s most visually impactful moments. Then teamed up with Hudson Mohawke, using his unreleased track ‘Volcanic’ to create a single shot entertainment piece. This was a music video that educated consumers through the culture they’re passionate about. 

Agency: BETC